Recent developments...how is it responding to the 'new media' age

During the late 80's News corp has been responding well to the new media age, as they have evolved during time; they try to keep up with the latest in media such as the newspaper and t.v these were the two main media consumption so they predominately brought things that were involved with these, such as buying the leading newspapers and t.v channels. However they introduced 'The Sun' which has been running since 1964, so News Corp responded by continuing with time and extending their already vast media empire. As time has gone past News Corp have involved themselves and made 'Sky' which is the dawn of digital new age, satellite television. 'Sky' is now one of the leading digital satellite t.v, as almost everyone in England has it in their homes. 'Sky' came to our screens in 1989 and is almost in every single home.

During the 90's, Murdoch began to believe in mass globalisation, trying to make his company News Corp number one in media. His empire expanded and everything he owned was based in Australia, US or the UK. Media began to be watched and used in mass numbers so News Corp began to expand in to Asia, with the countries India and China paving the way with their huge population News Corp globalised and brought in to the Asia media market and brought shares in Star TV. As a result News Corp had even more money coming in as they now had a much wider range of audience to attend to, again showing how they responded to the new media age. They have further gone and created Sky HD which is designed for the newest T.V's, this will increase their quality as the images presented on the screen will be much more clearer, they have responded by technological advancements.

Another way News Corp have began and extended in to the new media age is by the means of Internet, as they own 'My space', which is now the most successful social website. My Space is a popular social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos for teenagers and adults internationally. Its headquarters are in Beverly Hills, California, USA where it shares an office building with its immediate owner, Fox Interactive Media; which is owned by News Corporation, which has its headquarters in New York. In June 2006, 'My Space' was the most popular social networking site in the United States. According to 'comScore', 'My Space' has been overtaken by main competitor 'Facebook' in April 2008, based on monthly unique visitors. 'ComScore' reports that Facebook attracted 132.1 million unique visitors in June 2008, compared to My Space, which attracted 117.6 million. The company employs 300 staff and does not disclose revenues or separately from News Corporation. The 100 millionth account was created on August 6, 2006 in the Netherlands and approximately 106 million accounts on September 8, 2006,and the site attracts 230,000 new users per day. This all shows how News Corp have adapted to the new media age, as they have responded well to time and have kept up with other main competitors.

Info from:
http://en.wikipedia.org/wiki/MySpace
http://en.wikipedia.org/wiki/News_Corporation