My presentation

WWW:
. Clear voice and projective
. Good analysis of both texts used. (Empire magazine and the website)
. Linked to wider context.

EBI:
. More analysis needed for the website version
. Could have included theorist when needed.

Targets:
. Talk more about the theorist when it seems appropriate as well as expand on the one's I already talked about.
. Even though I believe I gave a detailed analysis I think more is needed on the online version of the magazine.

Censorship vs Classification

1. From where does the BBFC get its funding?

They get their funding from charging film distributors.

2. What types of texts do the BBFC classify?

They classify classify video games dvds and films.

3. What are the problems / issues that the BBFC must deal with when classifying material? Look at the types of things they classify, ability to account for all types of content, changing context etc.

Violence, rape, language, sex, use of drugs, gore, horror etc these are extreme cases in which the BBFC must deal with when classifying material, as they can not give a PG certificate when the movie shows sexual or explicit language; thus a more suitable certificate has to be shown e.g. 15 or 18.

4. Note the range of classification categories and what they mean e.g. U, PG, 12A etc.

U-It is impossible to predict what might upset any particular child. But a ‘U’ film should be suitable for audiences aged four years and over. U films should be set within a positive moral framework and should offer reassuring counterbalances to any violence, threat or horror.Videos classified 'U' are particularly suitable for pre-school children and normally raise none of the issues set out below.

PG- Mild bad language only, natural nudity, with no sexual context and moderate violence justified by its setting (eg historic, comedy or fantasy).

12 A- Suitable for 12 years and over. No-one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult12- No-one younger than 12 may rent or buy a ‘12’ rated video or DVD. Responsibility for allowing under-12s to view lies with the accompanying or supervising adult.

15- There may be frequent use of strong language (eg 'fuck'). But the strongest terms (eg 'cunt') will be acceptable only where justified by the context. Continued aggressive use of the strongest language is unlikely to be acceptable.

18- No-one younger than 18 may see an ‘18’ film in a cinema. No-one younger than 18 may rent or buy an ‘18’ rated video. Where material or treatment appears to the Board to risk harm to individuals or, through their behaviour, to society – e.g. any detailed portrayal of violent or dangerous acts, or of illegal drug use, which is likely to promote the activity.

5. Look at how different themes /content within texts are classified. Make notes. Why might a DVD featuring content of skateboarders and BMX bikers performing dangerous stunts be classified as 18 but a film containing a sex scene and use of the ‘f’ word only get a 15 rating?

The BBFC's current guidelines identify a number of specific areas of concern which are considered when awarding certificates. These are themed, language i.e. sex, violence, sexual violence, harmful actions. The BBFC also continues to demand cuts of any material which it considers may breach the provisions of the obscene publications act or any other legislation. Some of these materials in films that are in 15 rated one like sexual activity might not breach the publications act and that's why its rated at 15 compared to possibly lighter ones like bike moves that are rated at 18.

6 . Why might a film be given a rating of 15 upon release at the cinema but 10 years later be classified as a 12?

Because of time as things back then may have been deemed less acceptable then it is now, for instance kissing back 10 years ago films that show this was given a certificate of 15 but nowadays this is seen as much more innocent and acceptable so it is shown in 12 certificate as well as PG's.

7. Who is responsible for classifying films in the USA? How has this changed over time? (Look back to the studio system of the 1940’s).

MPPA (The Motion Picture Association of America) is the instituion that is resposonsible for classifying films in America. Before in the 60's young "directors" made films that were heavily to do with sex, drugs and violence (snuff movies), nowadays it is illegal for this type of genre film to be shown.

8. Research the following case studies exploring why they were brought to the attention of the BBFC:a. Canis Canem Edit (2006, Rockstar)b. Crash (1996, David Cronenberg)c. A Clockwork Orange (1971, Stanley Kubrick)d. Fight Club (1999, David Fincher)e. Lara Croft: Tomb Raider (2001, Simon West)f. Sweet Sixteen (2002, Ken Loach)g. The Last Temptation of Christ (1988, Martin Scorcese)h. The Texas Chain Saw Massacre (1974, Tobe Hooper)

Essay Plan

'Heat' Magazine:

M: The red typography is seen as a logo, it eye-catching and very easy to read, so the buyers no it is a 'Heat' issue magazine. The colours in the magazine are all stereotyped "girly" colours, such as the purples, pinks, red etc. Further with the celebrities (idols) for younger people (teens) they would buy it so that they can see what their celebrities are up to in today's media. 'Heat' also relates to the current t.v schedule as well soap opera, linking to main audience.

I:'Heat'

G: Magazine

R: Women as gossip people as well as the representation of the stereotyped female due to the colours used.

A: Females aged from about 18 - 30 because of the issues involved in the magazine as well as the colours used further shows how the audience will be females.

I: Feminist ideologies as well as capitalist ideologies as the whole point of this magazine is to make money.

N: Visual as well as informative narrative.

'Cosmopolitan' magazine:

M: Typography bright pink (logo) shows it is a ladies magazine, gold background is done to emphasis glamorous people (celebrities). The heavy exaggeration of the word 'sex', portrays nature of magazine (what is going to be discussed;) again linking to audience. Main person on page is Beyonce famous celebrity (idol) people buy it to see her.

I: 'Cosmo'

G: A magazine

R: Women = sexual, as well as women = gossip "queens"

A: Older females about 18 -30+ due to sexual content (what they discuss about.)

I: Feminist ideologies as the magazine is targeted at women, as well as capitalist as the magazine is made to make money.

N: Visual as well as informative narrative.

Essay:

. Similarities of the two magazines (feminist capitalist etc)

. Differences (age gap, content, etc)

. SHEP (the social, historical, economic and political values for each) such as social = women's magazine, historical = women never in olden days had a say, economic = successful women and political = impact on women.

. Key theorists

. Link back to question after every paragraph.

. M.I.G.R.A.I.N in each paragraph angles, colours, people etc.

. Conclusion - sum up all points end with opinion of the question rephrased to your own ideas.

Globalisation ('NewsCorp')

Different bands owned:

1) Newspapers:

United Kingdom:
The Sun
News of the World
The Times
Sunday Times
News Corporation Ltd.

Australia:
The Daily Telegraph (Sydney)
The Sunday Telegraph (Sydney)
The Australian (national)
The Advertiser and Sunday Mail (Adelaide)
The Sunday Times (Perth)
Herald Sun (Melbourne)
Sunday Herald Sun (Melbourne)
mX (Melbourne, Sydney and Brisbane)
The Courier-Mail (Brisbane)
Geelong Advertiser
Gold Coast Bulletin
The Mercury and Sunday Tasmanian (Hobart)
Northern Territory News (Darwin)
The Sunday Territorian (Darwin)

New Zealand:
Sunday Star-Times
Papua New Guinea
Papua New Guinea Post-couier

Fiji:
The Fiji Times

United States:
New York Post
The Wall Street Journal

2) T.V:

20th Century Fox Television
bTV
BSkyB
Fox Broadcasting Company
Fox Sports Australia
Fox Television Stations
Foxtel
Premiere (19,9%)
Star Group Limited
Sky Latin America
SKY Network Television New Zealand
Sky Italia
Fox International Channels Italy
STAR TV
Latvijas Neatkarīgā Televīzija
TV5 Rīga
Fox Kids

Internet:

Fox Interactive Media
AmericanIdol.com
AskMen.com
Fox.com
Foxsports.com
GameSpy
Hulu.com
kSolo
IGN
Drownedinsound.com
MySpace
MyNetworktv.com
NewRoo.com
Strategicdatacorp.com
Photobucket.com
Rotten Tomatoes
Scout.com
SpringWidgets
WhatIfSports

Media Platforms:

Broadcasting - t.v - sky - skyBB - 20th Century Fox - Print - newspapers - U.K - The sun - News Of the World - Sunday Times etc - Australia - The Sunday Telegraph - Hearld Sun - Gold Coast Bulletin etc - New Zealand - Sunday Star Times - Papua New Guinea - Papua New Guinea Post Courier - Fiji - The Fiji Times - U.S - New York Post - Wall Street Journal - Internet - MySpace - Rotten Tomatoes - IGN - Fox.com etc

Recent developments...how is it responding to the 'new media' age

During the late 80's News corp has been responding well to the new media age, as they have evolved during time; they try to keep up with the latest in media such as the newspaper and t.v these were the two main media consumption so they predominately brought things that were involved with these, such as buying the leading newspapers and t.v channels. However they introduced 'The Sun' which has been running since 1964, so News Corp responded by continuing with time and extending their already vast media empire. As time has gone past News Corp have involved themselves and made 'Sky' which is the dawn of digital new age, satellite television. 'Sky' is now one of the leading digital satellite t.v, as almost everyone in England has it in their homes. 'Sky' came to our screens in 1989 and is almost in every single home.

During the 90's, Murdoch began to believe in mass globalisation, trying to make his company News Corp number one in media. His empire expanded and everything he owned was based in Australia, US or the UK. Media began to be watched and used in mass numbers so News Corp began to expand in to Asia, with the countries India and China paving the way with their huge population News Corp globalised and brought in to the Asia media market and brought shares in Star TV. As a result News Corp had even more money coming in as they now had a much wider range of audience to attend to, again showing how they responded to the new media age. They have further gone and created Sky HD which is designed for the newest T.V's, this will increase their quality as the images presented on the screen will be much more clearer, they have responded by technological advancements.

Another way News Corp have began and extended in to the new media age is by the means of Internet, as they own 'My space', which is now the most successful social website. My Space is a popular social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos for teenagers and adults internationally. Its headquarters are in Beverly Hills, California, USA where it shares an office building with its immediate owner, Fox Interactive Media; which is owned by News Corporation, which has its headquarters in New York. In June 2006, 'My Space' was the most popular social networking site in the United States. According to 'comScore', 'My Space' has been overtaken by main competitor 'Facebook' in April 2008, based on monthly unique visitors. 'ComScore' reports that Facebook attracted 132.1 million unique visitors in June 2008, compared to My Space, which attracted 117.6 million. The company employs 300 staff and does not disclose revenues or separately from News Corporation. The 100 millionth account was created on August 6, 2006 in the Netherlands and approximately 106 million accounts on September 8, 2006,and the site attracts 230,000 new users per day. This all shows how News Corp have adapted to the new media age, as they have responded well to time and have kept up with other main competitors.

Info from:
http://en.wikipedia.org/wiki/MySpace
http://en.wikipedia.org/wiki/News_Corporation

Information about its finances & income

I found this stuff but I am not that sure if it right:

http://finance.yahoo.com/q/is?s=nws-a
http://finance.google.com/finance?fstype=ci&q=NYSE:NWS.A
http://investing.businessweek.com/research/stocks/financials/financials.asp?symbol=NWS

These websites tell you how much they make and things like that but it doesn't really go in to proper amount of detail, it was hard finding the relevant finances and incomes.

The texts it produces

Corportation:
20th Century Fox Entertainment

Newspapers:

USA
Wall Street Journal
New York Times
UK
The Times & The Sunday Times
The Sun & News Of The World
Australia
Herald Sun
The Australian

TV:
Sky
Star TV
Fox
BSkyB
ITV plc

Other:
MySpace
Photobucket
IGN Entertainment

Music:
MySpace Records


Info from:
http://www.newscorp.com/operations/index.html
http://en.wikipedia.org/wiki/News_corp